Warm The Children is a co-operative effort of a newspaper and the communities it serves, acting alone or in partnership with a local charity, which provides new winter clothing for the children of needy families. Here’s how it works.
Beginning in the fall each year a newspaper asks its readers, with articles in the news columns and “house ads,” for monetary donations to the newspaper’s Warm The Children Fund. The money that comes in is deposited in a local Warm The Children bank account, and is used exclusively to buy new winter clothing for needy children in the newspaper’s community. None of the money is ever used for “administrative fees.”